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Combining the best traditions of qualitative and transformative thinking, our world-class practitioners design the appropriate research approach to address your specific contextual issues and provide you with a real understanding of what your customers want. We deliver growth-focused insights to inspire you with new ways of looking at your business.
Our Key Services
SSRS believes great qualitative research starts with outstanding qualitative researchers. Our experts are trained in the art and science of qualitative research, and focus on understanding precisely what your business needs to grow. Qualitative research is fundamental to delivering the exact understanding of individual customer motivations and behaviours that are needed to help our clients identify growth opportunities, in every type of work, every time.
Your marketplace today probably looks more fragmented than ever. And greater connectivity alone doesn’t equal greater understanding. As unique individuals, consumers remain just as elusive and unpredictable as ever.
Combining the best traditions of qualitative and transformative thinking, our world-class practitioners design the appropriate research approach to address your specific contextual issues and provide you with a real understanding of what your customers want. We deliver growth-focused insights to inspire you with new ways of looking at your business.
We use individual-based modelling to help our clients determine how well a product fits with the expectations set by its concept, and importantly how it can be improved to maximise growth.
With our robust performance index we are able to measureshow well a product fits with the expectations set by its concept, and importantly, how it can be improved to maximise growth opportunities. As such, it has a vital role to play in ensuring a strong repeat purchasing rate, one of the most critical factors in the long-term success of any new product or service.
Evaluation forecasting is based on individual modelling, which provides an absolute and incremental assessment of potential. We use our pinpoint analysis to identify the product improvements that will satisfy customers and ensure sustainable long-term growth from launch.
The primary value of Integrated Brand Communications is that it provides management with a comprehensive process for leveraging brands to sustain and grow the business. To begin shaping an Integrated Brand Communications program, we need to adopt a strategic approach that is focused on building stronger connections with clients or consumers.
As the world’s leading brand and communications research agency, we have more conversations with the world’s consumers than anyone else. We understand people and can provide a precise understanding of how they make decisions, their underlying motivations and the strategies that can be employed to grow and protect share.
SSRS is dedicated to Business Intelligence, enabling all our clients to make commercial decisions based on reliable, in-depth, global information tailored to their specific needs.
Our Business Intelligence evaluates all information gathered from secondary and investigative research and converts it into useful knowledge for client organisations. We specialise in verifying and evaluating desk research results through expert interviews or workshops in areas we operate in.
With long-term market sector and consultancy expertise, we recognises that our clients need in-depth information on a global level to make the right business decisions.
Concept Evaluation improves success rates by identifying those ideas that will drive incremental growth by pinpointing diagnostic systems and help improve the winning ideas.
Concept screening is one of the most critical stages of the innovation process – a trigger for major investment in R&D, product and packaging and an all-too-frequent source of expensive mistakes.
Traditional concept screening tends to simply prioritise ideas with the biggest appeal – ideas that are often highly cannibalistic and add little to top-line growth. A fuller understanding of the true, incremental opportunity is vital for guiding investment towards true winning ideas.
Understanding incrementality is the core principle underpinning Concept Evaluation on individual-based modelling. Data proves that this technique significantly improves the accuracy of in-market growth predictions, even at the early stages of the innovation process. Our extensive early adopter database leverages the perspective of future-oriented consumers to highlight genuinely breakthrough concepts, and our pinpoint diagnostics help both to identify and improve genuinely winning ideas.
Successful and growing companies understand and influence the relationships they have with all their relevant stakeholders – from customers and employees to business partners, influencers and the general public
Our Customer Satisfaction Research helps you measure, manage and monitor individual relationships with customers, employees and other key stakeholders, to provide precise, actionable direction for growth to your clients
Our New Customer Research section works at Increasing penetration by attracting the most profitable new customer niche. Our approach and solutions do just this. We understand individuals, the experiences they have and the beliefs they hold, and critically the best way to influence their behaviour. We help our clients identify which customers represent the best opportunity, the size of the opportunity and specifically how to influence the behaviour of these individuals and overcome any inertia barriers.
The New Product Research offers a new extension to drive incremental growth. We always challenge the traditional, aggregate, approach to modelling. Our individual-based models reflect the true market impact of a new product or service and significantly improve accuracy. This means we understand and predict the absolute and incremental potential of an idea throughout the innovation process. It also means we can provide more precise direction to launch planning
A product launch is a critical time for an early stage company. The success of the next product launch could determine your company’s survival.
Thinking of a product launch as a process may change your entire perspective about launching products. Many people think of a product launch as an event, something that happens with a big bang. There may very well be a launch event as part of a launch process, but it may be just one of the things that are part of a winning launch.
New products and services are a proven way to deliver growth and the lifeblood of successful businesses. But we live in a world where over 80% of new products fail. Even successful launches do not always result in top line growth.
At SSRS we believe there is a need to do things differently. We understand the incremental potential of an idea is what matters most. We look beyond averages and therefore challenge the traditional, aggregate, approach to modelling and analysis.
